Living in the digital age where almost everything we need can be accessed from our smart devices may seem like a major convenience, however, the amount of information that exists online about us is borderline creepy. If you choose to be online, whether it is to send e-mails or search for directions, your digital footprint makes it easy to find out almost anything about who you are, from your sexual orientation to whether you are the type of person to default on a loan.
Netflix Can Tell If You Are Gay
Netflix has nearly 100 million subscribers worldwide, which means there is a ton of data about what people have watched and what they may want to watch next. In 2009, a contest Netflix hosted called for competitors to make recommendations of what users should watch next based on their previous choices. After cross referencing the data Netflix gave to competitors with other online sources, there was a clear algorithm that revealed the identities of the Netflix users, in addition to their sexual orientation and political leanings. One customer ended up suing Netflix when competitors revealed she was gay, which was something she had never even disclosed to her family. The best way to keep this information to yourself is to randomize your viewing choices and ratings.