The Super Bowl is one of the world’s most viewed annual sporting events. Every year, the game captures a large U.S. and global TV viewership. It also has consistently high Nielsen TV ratings, which is frequently 40 rating and 60 share. On average, this is over 100 million people from the U.S. alone who tune in to the game. However, the Super Bowl is not only about large crowds, expensive advertisements, and star-studded half-time shows. The rings given to Super Bowl champions are also an important part of the event's traditions. Impressive to look at, each ring functions as a portable trophy and signals that its owner was on a winning team.
The First Championship
In January 1967, every member of the Green Bay Packers received a simple yet stunning ring for winning the first Super Bowl organized by the National Football League (NFL). The team was led by quarterback Bart Starr, who received the MVP (most valuable player) award for helping his team defeat the Kansas City Chiefs and the Oakland Raiders after the 1966 and 1967 seasons.
The True Worth Of Super Bowl Rings
Since the first Super Bowl, the custom championship rings have become increasingly extravagant. In 2015, for example, owner Robert Kraft requested 150 rings to be made at a price of $5.5 million after the New England Patriots won the Super Bowl XLIX. According to ESPN, the custom rings each cost $36,500 and contained almost five carats of diamonds.
For the winning team, the true value of the rings exceeds their price tag. As Jerry Kramer, the former Green Bay Packer player who earned the first Super Bowl victory in 1967, said, "It isn't just diamond and gold. It's a collection of memories and moments."