Keep It Simple
Elaborate elements can come with package and product design, but the first rule of logo design is to keep it simple. There are a few strategies for this. For instance, you can stick with recognizable shapes that represent abstract concepts in clear ways. However, this is easier said than done! Remember, you are designing for your customer, not yourself. While you may immediately understand the link between a computer monitor with a blue leaf, your customer base may not.
Keeping it simple allows for a universal application of your logo and branding. For example, you may be starting a skincare line, but using a simple, elegant logo design will also lend itself to expansion into a lifestyle brand in the future! In addition, if you want to incorporate typographical or monogram elements into the design, work with clear and readable fonts. If you are designing the logo yourself, check the licensing requirements. Often, type foundries will exclude logos from the licensing agreements, and you do not want to create legal drama when starting or revamping a business.
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