Bad packaging secrets that wreck your brand's success

How Bad Packaging Impacts Your Brand

Bad packaging can manifest in several ways, each with its own set of repercussions. For instance, inadequate protection can lead to product damage during transit, resulting in increased returns and customer dissatisfaction. A report from the National Retail Federation highlights that returns cost businesses $351 billion annually in the U.S. alone². Additionally, unappealing or non-functional packaging can deter potential buyers, diminishing your product's shelf appeal and weakening brand loyalty.