Bad packaging secrets that wreck your brand's success

Design and Environmental Considerations

Beyond functionality, packaging design plays a crucial role in brand perception. A well-designed package can communicate your brand's values and attract your target audience. Moreover, with the growing emphasis on sustainability, eco-friendly packaging options are gaining traction. Brands that adopt sustainable packaging not only reduce their environmental footprint but also appeal to the 73% of consumers who are willing to pay more for sustainable goods³.