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October 27, 2025

Why Food Tourism is Booming

Food tourism has become a major trend, with travelers increasingly prioritizing culinary experiences over traditional sightseeing. According to a report by the World Food Travel Association, over 80% of travelers research food and drink options before visiting a destination1. This shift is driven by a desire to connect with local cultures through their cuisine, offering a more immersive and authentic travel experience. Whether it's attending a cooking class in Provence or dining at a hidden gem in Kyoto, these experiences enrich your journey and create lasting memories.

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