Five Data Analytics Champions Turning Complexity into Clarity
January 17, 2024
Champion 2 – Netflix
Netflix's dominance in the on-demand video streaming industry owes much to its pioneering use of data analytics. By parsing millions of data points, Netflix creates an in-depth understanding of user preferences, helping it offer personalized recommendations, hence boosting viewer engagement significantly.
Their proprietary algorithm, Cinematch, is designed to predict the likelihood of a viewer enjoying a particular film or series. It analyzes previous viewing history, ratings, and timestamps, turning massive data into crystal-clear viewer profiles that enhance content selection and production.