Boosting Campaign Performance: How Automated Bidding in Google Ads Clinches the Top 5 Methods

Adjustable Performance Target

Key to any successful campaign is the ability to set performance targets. Automated bidding’s flexible nature enables advertisers to change target settings anytime during the ongoing campaigns. This flexibility caters to a variety of goals such as conversion actions, cost-per-action (CPA) targets, and return on ad spend (ROAS) targets. The ability to manage these performance metrics as per changing business environments, strengthens campaign performance considerably.