Mastering the Art of Geotargeting Optimization for a Global Audience with Google Ads - Top 5 Invaluable Insights

Focus on Mobile Targeting

With a growing number of users exploring the mobile-first approach, mobile targeting should be an integral part of geotargeting optimization. Targeting by device type can be enabled in Google Ads, and you can adjust your bids for mobile devices in accordance with your campaign objectives.

Google Ads offer bid adjustments which can be leveraged to gain more visibility when the likelihood of conversion from a mobile device is higher. Increasing your bid helps improve the chances of your ad getting displayed when a search related to your business is made on a mobile device and within your target geographical location.