Mastering the Art of Geotargeting Optimization for a Global Audience with Google Ads - Top 5 Invaluable Insights

Utilize Location Extensions

Google Ads' location extensions enable businesses to attach their business address, contact number, and a map marker along with the advertisement. This is a valuable tool for businesses targeting customers near their location or looking for local services.

Having a location extension not only enhances the credibility of the ads but also improves the overall ad performance by attracting high-quality leads and foot traffic, if applicable. Plus, the ‘Get Directions’ feature within the location extension makes it even easier for customers to reach you.