Dominating Global Advertising: Five Proven Strategies for Optimizing Google Ads Budget Allocation

Enhancing Quality Score

Google uses a metric referred to as Quality Score to evaluate the relevancy and quality of your ads and keywords. High Quality Scores can lead to lower costs and better ad positioning. To enhance your Quality Score, create compelling, relevant ad copy; build well-structured ad groups; ensure your landing page is relevant, user-friendly, and well-designed. Achieving a high Quality Score is one way to optimize your Google Ads budget effectively.