Dominating Global Advertising: Five Proven Strategies for Optimizing Google Ads Budget Allocation

Utilizing Ad Extensions

Ad extensions contribute to the visibility of your Ads and directly impact the Click-Through-Rate (CTR) and Quality Score. Extensions like sitelinks, call extensions, or reviews can add more value and information to your ads without any additional costs. Allocating part of your budget to these high-performing extensions can drastically improve your Ad campaigns' performance, thereby ensuring a more effective Google Ads budget allocation.