Top Five Drawbacks of Manual Bidding in Google Ads: A Deep Dive into the Hidden Pitfalls

Inflexibility: The Dark Side of Control

One of manual bidding's most prominent selling points is its ability to lend advertisers control. But, the flip side of this autonomy is inflexibility. Unlike automatic bidding strategies, manual bidding doesn’t react instantaneously to shifts in the bidding landscape. In an age where every second counts, even a delay of a few hours in response could lead to lost opportunities. This lack of campaign responsiveness can, subsequently, impede the progress of the advertiser's strategic goals.