Top Five Drawbacks of Manual Bidding in Google Ads: A Deep Dive into the Hidden Pitfalls

Missing Out on AI Capabilities: The Untapped Goldmine

While maintaining control, manual bidding may blind advertisers to the power of artificial intelligence in optimizing ad spend. Google's AI uses real-time auction-time bidding, informing decisions based on extensive data about the user's context, to secure the best possible placement for your ads. Relying solely on manual bidding may inadvertently mean missing out on leveraging these AI capabilities, and this can potentially have a considerable adverse impact on your campaign's effectiveness.