Top Five Drawbacks of Manual Bidding in Google Ads: A Deep Dive into the Hidden Pitfalls

Manual Bidding: Limited Scalability

As your marketing campaigns grow, they naturally become more complex and harder to manage. Manual bidding, with its heavy time and energy demands, can become unsustainable at scale. Mistakes become more common, and the costs of these errors can multiply. The challenge of scalability is possibly the most significant drawback of manual bidding, leading to a tipping point at which its costs (in wasted time and opportunity) exceed its benefits.