Top Five Drawbacks of Manual Bidding in Google Ads: A Deep Dive into the Hidden Pitfalls

Manual Bidding: Ignoring the Big Picture

Even with a keen eye for detail, manually handling bidding can make you lose sight of the big picture. Manual bidding focuses on individual keyword performance, which can detract attention from overall campaign trends. This particular view might cause marketers to fail in capitalizing on broader market shifts and trends, or understanding how different keywords and ads interact in the grand scheme of their advertising efforts. Therefore, manual bidding, though seemingly appealing, can result in lost opportunities for holistic optimization.