Bad packaging design secretly saves businesses big money

Cost Savings Through Simplicity

The primary advantage of opting for less elaborate packaging is the direct reduction in production costs. Intricate designs often require more materials, specialized machinery, and additional labor, which can significantly inflate costs. By choosing minimalistic designs, businesses can reduce these expenses. For instance, a study found that reducing packaging complexity can lower production costs by up to 30%¹. These savings can then be redirected towards other critical areas such as marketing or product development.