Bad packaging design secretly saves businesses big money

Real-World Examples and Strategies

Several major companies have successfully implemented strategies to capitalize on the benefits of simpler packaging. For instance, a leading electronics brand reduced its packaging size, resulting in a 15% decrease in shipping costs and a 10% increase in shelf space efficiency in stores⁴. Similarly, a well-known beverage company switched to a more streamlined bottle design, which not only cut production costs but also improved the product’s marketability by highlighting its eco-friendly attributes.