Skyrocketing Consumer Demand Transforms Sustainable Packaging Potential

Consumer Demand as a Catalyst for Change

Consumer demand is a powerful driver of change in the packaging industry. A survey conducted by McKinsey & Company revealed that 67% of consumers consider sustainability when making purchasing decisions, and 43% are willing to pay more for products packaged sustainably². This shift in consumer behavior has prompted companies to rethink their packaging strategies, leading to the adoption of materials such as biodegradable plastics, recycled paper, and compostable packaging.