10 Insider Strategies Car Dealers Don't Want You To Know When Buying A Car

Know The Invoice Price

One of the most common mistakes car buyers make is beginning the negotiations with a car’s sticker price. Instead of a starting price, think of the sticker price as the ending price. If you know the invoice price, which is the actual price of the car a dealership pays to the manufacturer, you’re better able to know just how low a dealer can go. If you consider this the starting price, then everything else is just negotiating what commission a dealership is willing to take.