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The Vacation Shift More Americans Are Talking About in 2026
There's a quiet shift happening in how American adults are booking vacations — away from the same chain hotels and packaged tours, toward a single brand-family that's taken over the high-design, premium-experience end of the market without trading on luxury pricing.
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The Vacation Shift More Americans Are Talking About in 2026
There's a quiet shift happening in how American adults are booking vacations — away from the same chain hotels and packaged tours, toward a single brand-family that's taken over the high-design, premium-experience end of the market without trading on luxury pricing.